Saturday, December 1, 2007

Goodpurpose must mean Goodproduct

http://www.prweekus.com/Edelman-ups-social-impact-in-latest-unit/article/99116/
This article in PRWeek by Irene Chang discusses a recent survey supported by Edelman on the influence environmental and societal consciousness has over consumers.

As cynical as this sounds, people don’t do something for nothing.
This survey may have proven that people say they want to help society and the environment, but just because they say it, doesn’t mean they will do it. I don’t know if you all know this, but people are shallow. They will say things like “I want to help the environment” whn people can hear them, but how much do you want to bet that 75% of those people don’t even recycle and drive gas-guzzling SUVs?
Consumers aren’t as concerned with the results as they are with how it makes them appear.

I think that consumers have to have a reward other than how it makes them “feel” at the end of the day. They want something tangible, beneficial to their everyday life. If they say that they will change from a current product to a new one with social decency- they will only do so if the product is better than the current. No one wants to down grade, not even to help society.

I think that the general idea of the “Goodpurpose” division is a great one, but Edelman will have to make sure the clients they consider make an above-average product.

Thursday, November 29, 2007

Episode VI

It’s that time of year. Winter. The office is in complete disarray. Papers flying, people running and bosses cutting costs wherever they see first.

This week was a really rough week. I learned that my boss, the highest boss on my totem poll, was being let go. After 5 years of dedicated and valuable input in this company, they thank him by saying, “please have your desk cleaned up by Friday.”

He was a mentor to me, the person I went to with problems and questions throughout my time here. I find myself lost at this company now. I thought this company was “a family,” a company that cares about its employees. I guess I needed to be reminded that this is corporate America.

I am thoroughly disappointed and frustrated with the situation. Do I keep working as though nothing has happened? Do I hope that this new “restructure” opens a door for myself? I keep telling myself that I could never hope to benefit from someone else’s loss. But isn’t that part of the working world? My values and my ambitions are in competition at this moment.

As I find my internship winding down and my job hunt further behind than I had planned, I am stuggling to find my place in the world. The hopes of staying at this company doesn't seem to be getting me anywhere and I am more than disappointed. I love the people, the location and work more than any opportunity I have expereinced before it.

I know what I am good at, I know what I need to work on. I understand what it takes and I am a hard worker, so why is it that I am without a job? Job searching is a full-time job, I realize this, but please tell me when I am supposed to fit it in between working, graduating and breathing.

Honestly, I will take any advice at this moment. If someone comes across this blog and feels any connection to my troubles, please share with me and tell me how you got through it and how you are doing in your career today. AND if there are any employers looking for a very motivated and hard working PR specialist, please contact me with any opportunities.

This is my plea, this is my life.
Patty

Wednesday, November 21, 2007

Prioritizing the Internet

http://adage.com/smallagency/article.php?article_id=121605
This post by Bart Cleveland is about young professionals who don’t prioritize their work over surfing the Internet.

Mr. Cleveland says that he is concerned about the future because the young professionals are not focused on their work, they are instead focused on surfing the Internet. I have a couple opinions about this.

Firstly, I agree that there are people who definitely don’t know how to prioritize. BUT, I don’t think this has much to do with focus. The Internet has been a great asset to the work place. It helps us all to be more productive, be more creative and do twice as much in the same amount of time. Procrastination wasn’t something that magically appeared with the Internet. People who spend time on the web instead of on a golden opportunity are just lazy- and that is their problem.

Secondly, as “young people,” we were raised with Internet. We were raised to multi task and complete many projects at once. I wouldn’t say that the Internet distracts us from our work because we understand how to work with it. Let’s face it, we live in an A.D.D. society and we all need to keep up, even those who are not so “young.” Instead of blaming the Internet for unfocused work, employers should appreciate the new and creative ideas that develop because their employees know how to work with the web.

Monday, November 19, 2007

Episode V

Friday was Jakes last day.
As we sat in the bar for happy hour, right at 5pm mind you, we reminisced. We talked about the job, the laughs, the day, the people and the crap.

Jake: “Can’t say I am going to miss hours on end of data-entry.”
Brittney: “Yeah, but you will miss us!”

Jake’s job was thoroughly boring. He input information into spreadsheets, sat in meetings about web design and picked on me all day. He basically had the most boring job in the whole Marketing team.

The most Jake got out of his job was hanging out with Brittney and me. We laughed every day. I know Jake is going to read this so I just want to express how lucky you were to have us there! Whether it was “decorating” someone’s cube or running downstairs to get coffee- we had a lot of fun together.

Friday was pretty fun, although we were reminded throughout that it was Jake’s last day. I even had a chance to get even with him and Brittney for putting leaves all over my cube! I had a lot of things coming in from the shipping department so I stacked them in Jake’s cube. It was great- his cube would soon be my storage space. I got even with Brittney by placing police-like tape all over her chair and blocking off her entrance. Then I printed off a sign that said “Recycle here” and put empty boxes in her cube. She was a bit surprised- Jake and I laughed till we cried.

I know that Jake will do some great things- and I can’t wait to see where life takes him. Hopefully out of his parent’s house! (Had to throw that in).
Long live interns! Long live happy hour.

PC's PR

Does anyone else think that this commercial is offensive to the Public Relations industry?

I’m sure you can tell by the phrasing of the question that I believe it is completely offensive. It gives the impression that all PR is good for is spin.

I remember my first PR class. The professor asked us, “What is PR? What do PR people do?” While some smart-mouths who had no interest in the profession said things like, “cover up for ENRON” or “lie,” I knew it was something different.

My professor confirmed that it was different, PR isn’t about making things sound better or spinning or lying. It’s about telling the truth and doing it in the best, most professional way possible. This is not what the commercial portrays.

This commercial is a step backward in the PR world. It portrays PR people as liars and spin artists who create their own truths, truths that are only beneficial to their clients.

Maybe I just have a very young perspective on PR. As a new professional, it is a bit hard for me to believe that everyone isn’t working as hard as I am, or that not everyone has the same set of values. But I am going to go with what I believe and what I was taught, PR is about telling the truth, not spin.

Monday, November 12, 2007

Episode IV

So the dislike is now turning to hatred. Yesterday, while sitting and eating my Lean Cuisine in the lunch area with Brittney and Jake, I noticed my boss (number 2 of 3) was coming into the room. I was a little upset because I would have liked to eat lunch with her and become more acquainted on a social level, but I was already sitting with Brittney and Jake. Not wanting to get up and leave them, I let it go.
Next thing I know- I look over and there is Diana, eating lunch with MY boss.
Okay, this is getting personal. I point it out to Brittney and Jake. While they are simpethetic, I think they are mostly just relieved it is not their bosses she is flirting with.

Brittney: "I think it is because she is older, your boss must like her because of that! Maybe they have more in common?"

Jake: "She is already best buds with my boss- you better watch out Brit, she is coming for your job next!"

She is totally honing in on my turf! That is MY boss, MY connection, MY department. Who the heck does she think she is?? This is war of the interns…

Lately she hasn’t been as oblivious to our dislike for her, either she is getting the hint or she found this blog.

Wednesday, November 7, 2007

The Chris Anderson Debacle

This blog is a response to the whirl wins around the bloggosphere about Wired magazine editor Chris Anderson’s blacklisting approach.
Read these for some reference:
http://www.longtail.com/the_long_tail/2007/10/sorry-pr-people.html
http://www.stevensilvers.com/2007/11/publicists-get-.html

Now THIS is a topic.
Chris Anderson decided he had had enough. Publicly listing the e-mail addresses of over 300 publicists on his blog and continuing to insult them my telling them that they are “lazy flacks” wasn’t even the half of it. To add insult to injury, he continued to share that with all of us that these 300 publicists have been permanently blocked from his e-mail.

I can’t completely blame him for being fed up with the hundreds of e-mails he has in his inbox every morning. But it is not like he goes through each one, carefully reading for any possible story. Honestly, like any other screener, he probably hits the delete button if he doesn’t find the headliner interesting. I’m not saying that it is okay for publicists to simply put editors and reporters on their media lists without doing the research, though.

In the article by Steven Silvers, he says that “technology has simply made them [publicists] more efficient in creating clutter.” Firstly, EXCUSE ME, but what we produce, what we work our butts off for, what gives content and stories to YOUR magazines is NOT clutter. Secondly, technology is what helps publicists to keep small media lists, dedicated to specific interests, the interests of writers and editors. I feel as if editors over look the fact that publicists do this sort of work to make their lives easier, and get our client's cause public.

Publicists are not lazy. It takes hours and hours to create one small media list, dedicated to one event or one small little portion of what a company covers. Think of all the little sub genres and tiny elements there are in Technology PR. There is a lot of sweat and tears put into those media lists, so I think all publicists (and the interns making these lists) would appreciate a little recognition and a little credit for working around YOUR interests.

That is my opinion on the subject.

Sunday, November 4, 2007

Episode III

We are still not talking to Diana, I think she knows something is going on.

I am in the midst of finishing my last term of college, thank goodness! Because I am not done with school yet, I am only able to work half days so I can go to class the rest of the day- then drive in an hour’s worth of traffic to get home and do homework, then start all over. It’s really no life at all- but I’m almost done!

Yesterday Brittney and I discussed ways to make our cubicles homier, the end result being that they hire us because we have become so comfortable there (odd logic, I know). I decided I wanted some leaves hanging from strings above my cubicle, since it is fall and all. Brittney said she would help me with this but of course, I had to leave for class early.

Imagine my surprise when I show up for work the next morning and my cubicle is COVERED in white paper with leave printouts on them. I started laughing hysterically!



It became even funnier when I opened up my e-mail and found that Brittney and Jake had filled my inbox with pictures of leaves as well.

I will get them back! Just wait!

Friday, November 2, 2007

The Pretty PR Professional

The following post is in response to the following blog by Karel Mc Intosh
http://www.caribbeanprblog.com/2007/10/pr-model-or-pr-professional-do-you-have.html

Karel talks about a conversation she had on Facebook about the PR profession. She was compelled to reply to a person about having being told he/she had a “look” for the PR industry.

-Her reply is great. PR does not require a “look.”
I agree, but there are certain tools PR professionals use in the field that could be seen glamorous but are really more under the radar than people outside the profession understand. You don’t have to be pretty to work in PR.

People only see the tools, not the talent and intelligence it takes to be in the business. I can't help but think that the PR profession has been glamorized and beautified by the reality TV world. Remember that show on MTV called PR Girls? It followed around 6, very young and very attractive PR women while they worked in the Hollywood scene. They were only shown planning parties for P Diddy and driving around in their BMWs. 
Because of shows like this, I feel it is pretty obvious why some people (probably a younger demographic who watch shows like PR Girls) associate PR to pretty people. 


There may be some pretty people in the business, but they didn’t get into the profession because they are attractive. The skills that it takes to survive in the PR world have nothing to do being pretty- quite the opposite. PR is about behind the scenes, the down and dirty, strategic hard work.

If you are thinking about getting into PR because someone told you that you have the “look,” think again.

Saturday, October 27, 2007

Episode II

Diana has become a member of the group, slowly but surely. We all go to lunch together, chat in our close cubicles together and talk about our individual frustrations together.
Yesterday we went met in the lunchroom. Brittney, Jake and I had gotten our lunch and sat down, expecting Diana to join us shortly. Imagine our surprise when we look over and see her sitting, chatting and cajoling with the CEO, boss-lady of the company.

Brittney: “Are you kidding me?!”
- Brittney especially has room to be mad.

Jake: “that sucks for us.”

Imagine our anger, as the newest intern of the whole entire company is sitting with the most influential woman in the place. We have put in more hours and hard work that she has! Why is she so darn special?

She is definitely out of the group!

Today we did our best to ignore her. It was pretty hard because she is a nice person. But she has another thing comin’ if she thinks we are going to be friends with her again.

Thursday, October 25, 2007

Spirit Fingers!

This post is in response to this blog by Mark Collier: http://www.whatsnextblog.com/archives/2007/10/post_112.asp

I love that the Spirit Airlines CEO started this whole thing simply by accident, and I applaud Mr. and Mrs. Rudoff for spreading the word of Spirit’s low regard for customers- although they were asking for quite a lot for a late $35 flight. Ever heard the term “you get what you pay for”? It has never been truer.

What Spirit has made obvious is that they are cheap. Not only do they offer cheap tickets to their customers, they treat their customers as cheap objects- unworthy of their airlines. Tip for Spirit Airlines: You wouldn’t be in business if it weren’t for your “cheap” customers.

As a PR student, I have a few ideas on what I would do as Spirit’s PR representation.
First, the CEO would give a public apology to the Rudoff family and a year worth of free Spirit flights would be supplied to them. Secondly, a blog by the company would be started, and the CEO would appologize on Mr. Rudoff's blog as well. If they learned anything from this, it’s that bloggers have some power (oh, and don’t hit “reply to all” when replying to a customer service e-mail). This corporate blog can be used to answer complaints and talk about good experiences that people have with Spirit Airlines. Thirdly, the CEO and some crucial members of the Spirit team would take some public responsibility courses, which would include some media training to deal with instances such as these.

Apparently, Spirit’s spokeswoman Alison Russel said “We wouldn’t respond to a blog post” – cheap company, cheap representation (who doesn’t understand the value of blogging).

Thursday, October 18, 2007

Episode I

Background: The marketing team at a large clothing brand company. The marketing team is made up of over 30 people and includes the PR team, Web team and the Promotions team among others; each has their own intern. We, the interns, have become quite close- sitting in the same cubicle row, eating lunch together and hitting happy hour at the end of the day. Jake is the Web intern, Brittney is the marketing intern, and I am the Promotions intern.

Brittney was with the company first, she started 6 months ago and has had her internship extended over and over. She has been promised a position, but no cigar so far. Jake has been with the company for 3 months, and his internship is expected to end at the end of this month. I am the newest intern on the team, and have only been with the company for a month.

A couple days ago we learned that the Web team was going to take on a new intern. So far we like Diana, but reservations are expected, as we are all vying for a hired position and this new intern is a contestant for Jake’s job. Some of our collogues joke that it is like “Survivor” for interns.

Jake: “My internship is up at the end of this month and they brought in a new intern…. yeah, time to start job hunting.”

I guess she can be invited to each lunch with us...

Monday, October 15, 2007

Facebook Sucks?

Apparently Facebook decided that pictures of breastfeeding were no longer acceptable to post on their website. Was this a bad PR move or simply a way of controlling their content? In my opinion, it was no PR move. To state the obvious, people are talking about it, and Facebook is obviously trying to protect people, not piss them off.
I read another woman’s post on this and replied to it with my opinion, she replied soon after. Here’s how it went;

I Posted:
Let's be honest here, Facebook was not developed for the breast-feeding mom, or moms in general. The site was designed to be a connection between COLLEGE STUDENTS; to share pictures, parties, and class info.
While the site has grown and people other than college students are using it, the regulations must be changed to reflect that. I agree that there isn't much regulation going on concerning typical college-student activities, but could it be that the simple act of breast feeding makes the 20-something developers blush? I think so.
Why would anyone want a picture of their boob on the internet anyways? Shouldn't that be a private moment between the mother and her child? I have no problem with public breast feeding, but posting it on the internet makes me think these women are begging for attention.
Posted by Patty | Oct 14, 2007 9:45:03 PM

She Posted:
Patty:
Thanks for your comment. As I recall, the pictures on Facebook were on people's profiles and in groups specifically about breastfeeding. People who weren't interested in the topic had plenty of opportunities to look away.
I am by no means an expert, but breastfeeding isn't always easy. Many of these groups exist to help women with issues, and certainly, to support their decisions. Pictures help this in many ways.
Breastfeeding has nothing to do with sex and everything to do with feeding a child. No reason to blush and no reason to ban. I'll leave it to the experts to tell you more, if you are really interested.
As to pictures of boobs, I can almost guarantee that the pictures posted by the legions of college students you mentioned expose far more breast that the average breastfeeding mom.
That's the point.

You tell me who is right or wrong. Or is there a correct answer? Was this just Facebook’s way of getting people to talk or were they trying to offend someone? Good PR? I think so, but you tell me. P.S. I wrote back to her, let’s keep the good PR going!

Thursday, October 11, 2007

Welcome to the office!

Welcome to the Office- Intern Style.
As a current intern and grunt-work go to, I felt the need for a place to whine, talk PR, and share my day-to-day experiences as an intern. Although I have done the intern thing many times over, this time it is for a company that I actually like.
I am calling this blog "The Office- Intern Style" because the show "The Office" has inspired a spin off in our marketing office. While I will be discussing Public Relations issues and updates, I will also be keeping you updated on each week's episode- in the Intern Office.