The Pretty PR Professional

The following post is in response to the following blog by Karel Mc Intosh
http://www.caribbeanprblog.com/2007/10/pr-model-or-pr-professional-do-you-have.html

Karel talks about a conversation she had on Facebook about the PR profession. She was compelled to reply to a person about having being told he/she had a “look” for the PR industry.

-Her reply is great. PR does not require a “look.”
I agree, but there are certain tools PR professionals use in the field that could be seen glamorous but are really more under the radar than people outside the profession understand. You don’t have to be pretty to work in PR.

People only see the tools, not the talent and intelligence it takes to be in the business. I can't help but think that the PR profession has been glamorized and beautified by the reality TV world. Remember that show on MTV called PR Girls? It followed around 6, very young and very attractive PR women while they worked in the Hollywood scene. They were only shown planning parties for P Diddy and driving around in their BMWs. 
Because of shows like this, I feel it is pretty obvious why some people (probably a younger demographic who watch shows like PR Girls) associate PR to pretty people. 


There may be some pretty people in the business, but they didn’t get into the profession because they are attractive. The skills that it takes to survive in the PR world have nothing to do being pretty- quite the opposite. PR is about behind the scenes, the down and dirty, strategic hard work.

If you are thinking about getting into PR because someone told you that you have the “look,” think again.